Malikah Kelly

As a Business Manager with Neima Sitawi Luxury Boutique Fashion, Malikah Kelly maintains responsibility for facilitating all of the firm’s European sales and marketing events. Kelly directs all the company’s communications initiatives, including the international social media campaign and new product designs. Furthermore, she oversees redesigns to the corporate website and print deliverables, as well as supporting the CEO in managing customer relationships. Malikah Kelly came to Neima Sitawi Luxury Boutique Fashion in 2011, the same year she earned her Master of Business Administration in Design, Fashion and Luxury Goods from the University of Bologna. Malikah Kelly has worked on the business, marketing, customer relations, and analysis side of the fashion and luxury industry. Between her years in the industry and her education in human relations, practical psychology, design, and fashion, Kelly has accumulated an impressive list of credentials.  After completing a Bachelor of Arts in Applied Psychology and Human Relations at Pace University in Pleasantville, New York, in 2007, Malikah Kelly entered the fashion industry as a Senior Online Editor for beauty and fashion websites Style Weekly and Beautifile.com. Her duties included creation of content such as interviews and product reviews, consultation and coordination with internal and external groups to manage internet marketing techniques, public events, and other customer relations work. Kelly also did minor maintenance for the websites, including the updating of older content, code adjustments, and moderation of user feedback. In 2008, Malikah Kelly accepted a position as a Freelance Market Associate for Giorgio Armani while continuing her work for Style Weekly and Beautifile.com. Her responsibilities included efforts to streamline various aspects of operations, processing of orders and line sheets for client stores and boutiques, and planning and preparation for promotional events. Subsequently, Malikah Kelly traveled to Italy’s University of Bologna,  where she completed a MBA  focused on design, fashion, and luxury goods. While in the MBA program Kelly served as Business Managerment Consultant for Neima Sitawi Luxury Boutique Fashion, coordinating international marketing and branding efforts. Malikah Kelly recently left her role at Sergio Rossi and is currently serving as the Digital Content Manager at Steve Madden in New York.

Cooking, fashion, ballroom dance (Tango and Swing are my favorites), social media